Cool and collected

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

On being cool and collected: mood regulation in anticipation of social interaction.

This study examined the influence of anticipated social interaction on the regulation of moods. Study 1 induced happy and sad moods through exposure to music. All participants expected to perform a second, unrelated experimental task either by themselves of with another participant. Participants who expected to do the task alone subsequently selected positive and negative news stories equally, ...

To cool or not to cool?

Too Cool at School - Understanding Cool Teenagers

Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of systems. This study examines this space by using a set of pre-prepared teenage personas as probes with a set of teenagers with the aim of better und...

Authentication: Hot and Cool

Seeking to shift the discussion of the concept of authenticity in tourism scholarship from the dominant concern with tourist experiences to the more sociological problem of the processes of authentication of tourist attractions, we conceptualize two analytically distinct, but practically often intersecting, modes of authentication of attractions, ‘‘cool’’ and ‘‘hot’’. Through a range of example...